Management Basics (Economics and Management Major)

Author: Bu Jun
Publisher:
Publish Date: 2005-06-01
Features: "Fundamentals of Management (for Business and Economics Majors)" is one of the basic course planning textbooks compiled by the New Century Higher Vocational Education Textbook Compilation Committee. This textbook is designed for students in higher vocational economic management majors, highlighting the characteristics of higher vocational education in cultivating management skills and serving the development of applied talents in higher vocational education. It is also suitable for training of working management personnel and the cultivation of other applied talents, as well as for self-study. In terms of content, the textbook emphasizes high-level, occupational, and connective characteristics, adhering to the unity of ability, quality, and knowledge, reflecting the goals of higher vocational education in cultivating students' professional skills and management abilities. The book systematically introduces content such as an overview of management, management systems, principles of management, management functions, marketing, human resource management, organizational culture, and entrepreneurship management.