NGO Marketing, Fundraising and Accountability: Theory and Practice

Author: Xiao Meijuan, Lin Guocai, Zhuang Yuxi
Publisher:
Publish Date: 2005-08-01
Features: This book is part of the "Lushan Library · NGO and Social Work Series." It primarily takes the Lushan Foundation as an example to discuss the issues of NGO marketing, fundraising, and accountability from both theoretical and operational perspectives. It is accompanied by numerous detailed and vivid case studies, aiming to provide theoretical references and a practical, internationally and domestically experienced teaching resource for developing local NGOs, social workers, and students in social work programs. Additionally, it seeks to promote discussions and exchanges among the public regarding the development of Chinese civil society.