Management: Principles and Methods (4th Edition)

Author: Zhou Zengduo et al.
Publisher:
Publish Date: 2005-01-01
Features: Management is one of the most rapidly developing and profoundly impactful sciences in modern history, significantly influencing socio-economic development. Standing at the forefront of the era's call for management, the authors of this book comprehensively and systematically discuss the principles and methods of management. The third edition of this book is divided into seven parts—General Theory, Decision Making, Organization, Leadership, Control, Innovation, and Comprehensive Case Analysis—comprising 22 chapters. In addition to the General Theory, the authors have summarized and absorbed the essence of management thoughts and methods established by people from all over the world in socio-economic activities. At the end of each chapter, there are cases, discussion questions, reading tips, and discussion topics, emphasizing the principles of system, human-centricity, responsibility, and efficiency in management, and using this innovative approach to guide the development of the entire book's content.
Management is one of the most rapidly developing and profoundly impactful disciplines in modern history. Standing at the forefront of the era's call for management, the authors of this book comprehensively and systematically discuss the principles and methods of management.
The third edition of this book is divided into seven parts—General Theory, Decision Making, Organization, Leadership, Control, Innovation, and Comprehensive Case Analysis—comprising 22 chapters. In addition to summarizing and absorbing the essence of management thoughts and methods established by people from all over the world in socio-economic activities, there are cases, discussion questions, reading tips, and discussion topics at the end of each chapter, emphasizing the principles of system, human-centricity, responsibility, and efficiency in management, and using this innovative approach to guide the development of the entire book's content.
This book is a textbook designed for faculty and students of management and economics majors in colleges and universities. It is also suitable for the training of management cadres, plant managers, and factory directors. It is one of the "University Management Textbook Series" published by Fudan University Press.