Public Relations (Second Edition)

Author: Ju Yanyan et al.
Publisher:
Publishing Date: 2003-01-01
Features: This second edition is still written by a team of experts. The book comprehensively includes the latest research findings in public relations both domestically and internationally, reflecting the evolution and development of public relations practices throughout the 1990s. More importantly, the authors of the second edition have made efforts to go beyond several theoretical frameworks widely accepted in the public relations field, and their elaboration on public relations practice strives to encompass the newest and most effective methods and techniques both domestically and internationally. Overall, the second edition demonstrates the characteristics of "comprehensiveness" and "novelty" in its content and is a relatively mature work.