Public Relations Psychology (Third Edition)

Author: Zhang Yun
Publisher:
Publish Date: 2005-07-01
Features: Public Relations Psychology is the study of public relations from a psychological perspective, and it is the application of psychology in the field of public relations. The first chapter of this book is an introduction, providing a general overview of the discipline. Chapters 2, 3, and 4 discuss the psychology of the public, which is the subject of public relations. Chapters 5, 6, and 7 explore the psychology in the process of public relations. Chapters 8 and 9 examine the psychology of the public relations subject—the psychology of organizations and groups. This book attempts to establish a disciplinary system for public relations psychology and strives to clearly distinguish it from management psychology, social psychology, and other fields. It holds certain academic value and is a textbook with a novel system, comprehensive content, and broad applicability. Since its publication and release in 1992, the book has been widely acclaimed and won the National Social Sciences Best Seller Award in 1995.