Activate the Shocking Fish, Touching China: Zhang Ruimin and the Haier Culture

Author: Chi Shuangming (Compiler)
Publisher:
Publish Date: 2003-04-01
Features: The competition of enterprises is ultimately a competition of culture. Only by promoting excellent corporate culture can one win in the competition. Innovation is the soul of Haier's corporate culture. Haier's innovative culture includes conceptual innovation, institutional innovation, management innovation, market innovation, and technological innovation. "OEC" and "SST" are two major inventions of Zhang Ruimin in management practice. The "SST" market chain, based on "OEC," is an independent innovation that was incorporated into the teaching materials of the International Institute for Management Development in Switzerland, generating significant impact both at home and abroad. "OEC" and "SST" are the core of Zhang Ruimin's corporate management culture. There is no off-season market, only a mindset of off-season. There is no sluggish market, only a mindset of sluggishness. This is the market philosophy that Zhang Ruimin has always adhered to.