Sports Marketing Guide

Author: None
Publisher:
Publish Date: 2003-04-01
Features: "Sports Marketing Guide" is a specialized book published by McGraw-Hill in 2001 on the management of sports events and sports marketing, and is the best-selling guide in this field. The book is divided into three parts:
Part 1-8: The role and scope of sports events, summarizing the lessons of sports event management and marketing, explaining how to understand the sports industry, how to plan sports events, how to manage event reception, how to conduct risk management, and many other aspects of event marketing.
Part 9-14: Practical methods for successful sports marketing, providing specific plans for the theory and marketing of different sports events, introducing event funding, franchise agreements and merchandise sales, sports tourism, charitable sports, and more.
Part III is the appendix, including some contract samples and useful resources, such as contract agreements, sponsorship agreements, franchise agreements, award ceremony examples, performance show examples, Olympic opening/closing ceremony procedures, and event etiquette protocols.