Advertisers Must Read: The Ultimate Guiding Principle for Creating Successful Ads: The Ultimate Guiding Principle for Creating Successful Ads

Author: He Xu · Gordon · Louis
Publisher:
Publish Date: 2003-03-01
Features: This book is for advertisers stepping into the digital age. To effectively utilize online marketing, tools are not just about setting up websites or using social media to place advertisements. Other available channels include email, newsgroups, computer games, screen savers, or screen gems. Additionally, when considering the complete combination of online marketing communication tasks, it should also include online events, online advertising, online promotions, online public relations, and online direct marketing, among others. Furthermore, through self-questioning and exploration of old problems and new situations, advertisers may be able to find solutions within the digital realm.