Walmart Marketing: Management Philosophy of the Retail Kingdom: Management Philosophy of the Retail Kingdom

Author: Zhao Haifeng
Publisher:
Publish Date: 2003-03-01
Features: Historically, distribution and retail were dependent on manufacturing. However, Walmart rewrote this history. Walmart sold a wide variety of branded products at low prices while also providing outstanding service and guarantees, challenging traditional retail with low prices and high quality. This sparked a revolution in the retail industry and fundamentally elevated the strategic position of retail. As Walmart CEO Sam Walton said, "As a company (Walmart), our goal is not only to provide the best service but also to be legendary." Want to learn more about the world's largest retail empire? Read this book to find out.