Customer Relationship Management in the Internet Age

Author: Frederick Newell (USA) translated by Li Anfang et al.
Publisher:
Publish Date: 2001-01-01
Features: Sell your products in the network era and win customer share, not market share. This book describes new techniques used by marketers in various fields in the current network era and provides specific, easily executable techniques. These techniques can create and implement cost-saving, results-driven customer relationship management strategies. It thoroughly explains methods for using technology to precisely analyze customers and build customer relationships. It shows you how to provide customers with the products or services they need, rather than selling them your products and winning customer share instead of market share.