Commercial Digital Photography Techniques

Author: Suzette Troche-Stapp [USA]
Publisher:
Publish Date: 2005-09-01
Features: This book has won the annual Best Book Award from the American DTG magazine. The content of this book includes:
· Practical lighting setup diagrams;
· Tips for working with art directors;
· Marketing advice for your work;
· How to prepare and present a portfolio;
· Why and how to composite and edit images;
· Everything the industry can’t teach you from teachers and advisors.
The author is a renowned photographer and digital artist in the United States, a pioneer in the field of digital art. This book is based on the author’s years of experience in commercial digital photography and is divided into two parts in terms of content.
Part 1, Chapters 1 to 4, introduces the entire process and commercial operation mechanism of commercial digital photography, such as:
- Conducting art design, creative concepts, and planning shoots;
- Building a shooting team, selecting models, and creating storyboards;
- Lighting setups, shooting, image editing and compositing;
- Submitting work to clients;
- How to promote yourself (including what to do and what not to do when just starting out).
These are all essential content for aspiring professional photographers or digital artists.
The second part of the book, Chapters 5 to 9, introduces the methods and principles of using Photoshop to composite and edit images through the author’s successful cases. It discusses why and how to composite and edit images, as well as some common digital processing techniques.
This book is suitable for professionals in digital photography, advertising photography, graphic design, and photo editing. For beginners in commercial digital photography, the author’s successful experiences and techniques will open up new horizons for newcomers. For intermediate to advanced readers, the book provides many techniques to further improve commercial digital photography skills and advanced image retouching methods.