Video Basics (Third Edition)

Author: Zettl (USA) Author, Wang Hong, Zhang Han, Chen Ming Translator
Publisher:
Publish Date: 2005-05-01
Features: The structure of "Fundamentals of Video Production" (Third Edition) is almost ignored by most enthusiastic beginners who dive into video production — mastering equipment operation skills is far less important than having valuable content. To illustrate that a clear concept and an efficient production process are far more important than encoding with equipment, "Fundamentals of Video Production" (Third Edition) starts with the concept of the production process, then transitions to the tools and techniques necessary for production, and finally to the production environment and the performers working within it. Specifically, the book is divided into four parts: Part I introduces the production process, production personnel, and how to generate ideas; Part II primarily explains the creation and processing of analog and digital images, covering the essential tools and processes required to create effective images and sound; Part III focuses on the recording, conversion, and editing of video images; finally, Part IV primarily explores on-camera performers, studios, and on-site production environments.