Author: Gan Huaming
Publisher:
Publish Date: 2003-08-01
Features: The concise and resonant name "MBA" (Master of Business Administration) has captivated major developed countries worldwide with its irresistible charm and extraordinary appeal. Currently, it is strongly attracting the attention of knowledgeable individuals in China, especially the youth. The books in this series are based on the most renowned and widely used textbooks in the field of Western business management, encompassing universally applicable knowledge in business administration. Systematically studying these materials will provide a comprehensive understanding of the core required courses for an MBA. Since its publication in 1997, "MBA Core Required Courses" has received praise from all sectors of society and has been hailed by readers as a complete and in-depth MBA textbook. To adapt to the development of management theories internationally and China's management practices, we proudly present the 2000 revised edition at the turn of the century. The 2000 revised edition of "MBA Core Required Courses" incorporates the latest achievements of the world's most authoritative business management masters up to 1999, comprehensively revising the previous version, with an additional and rewritten text of about 34 words. The system is now more perfect, and the explanations are more thorough. The publication of the 2000 revised edition will undoubtedly significantly promote the improvement and popularization of MBA education in China, driving the cultivation of business management talents. Achieving success requires talent, and outstanding business management talent needs to receive first-class education. Practice has proven that MBA education is the most perfect education in the world today for cultivating professional entrepreneurs. Everyone who aspires to advance in the business world and ultimately achieve success should seize the opportunity to solidify their knowledge foundation. Through self-study, mastering the basic content of "MBA Core Required Courses" will open your eyes, provide you with a brand-new sense, perspective, concept, realm, and experience.
Harvard Business School MBA Program -- Project Management
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