Okay, here is the translation following your instructions: Take over your eyes = flowing advertisements

Author: Wei Lai et al. / Country: Mainland China
Publisher:
Publish Date: 2003-08-01
Features: The photographs included in the table of contents were taken at airports, highways, and urban areas in New York, San Francisco, and Los Angeles. These advertisements are almost an integral part of the cityscapes, and it is precisely because of their presence that these cities are filled with vitality and energy. They are part of the cultural fabric. Currently, the focus is on the real commercial value that design can create. Designers' goals have shifted from seeking awards to making money, which I always believe is progress. As people become more pragmatic, their work becomes more rigorous, and with no more boundless ideals, the industry can become increasingly pure. In this process, we increasingly realize the limitations of our horizons. Thus, we rely on friends to bring back materials from abroad, and the books we read gradually transition from Chinese to Western. We aim to obtain fresh information through this method. In this way, we discovered that broadening our horizons is a shortcut to enhancing awareness. We have maintained a state of working and learning simultaneously until today. Over the years, our minds have been filled with more and more unanswered questions. Until one day, I suddenly found myself on the streets of New York, surrounded by interesting designs and advertisements, and I felt as if I had found some answers. Excited, I quickly took photographs one by one with my camera.