Graphic Design: Visual Communication and Information Art

Author: He Yaozong
Publisher: Xiongshi Book Company
Publish Date: 2004-03-01
Features: This book focuses on the field of visual communication in graphic advertising. Originally, "Graphic Design" is translated as "Graphic Design," "Print Design," or "Graphic Design." This book adopts the name "Graphic Advertising Design," not as another translation of "Graphic Design," but as a self-defined name emphasizing the design of advertising in a flat form, based on the division of stereoscopic and flat advertising media. The content of this book includes the design methods of graphic design for newspapers, posters, calendars, advertising letters, packaging paper, and in-store purchase point advertising, as well as design policies, and theoretical introductions to these graphic advertising media.