Business English Reading (Lower)

Author: Liu Baocheng
Publisher:
Publish Date: 2005-06-01
Features: This set of books is divided into two volumes, covering 8 business topics, all written in English. Each article consists of three parts: (1) Article introduction; (2) Reading appreciation; (3) Annotations and explanations. It is self-contained and attempts to introduce new knowledge, developments, and concepts in a specific field of business. The central title for each business topic is:
—Managing into the 21st Century
—Communications, Communications, and Competence
—Borderless Business Warfare
—Doing Business Across Borders
—Navigating Multiculturalism
—Living in the Vibrant World of Advertising
—Letting Figures Talk in the World of Finance
—The Art of Marketing: Sense and Sensitivity
—Living and Surviving Under the Law
—Living and Surviving Under the Law
The positioning and features of this set of readers are designed specifically for third and fourth-year English majors in undergraduate programs as supplementary reading materials. They can be completed within two years. It can also serve as reading material for undergraduate and graduate students, MBA advanced business English courses, business English training for overseas business, overseas degree studies, and corporate business English training. Candidates for the BEC exam, business professional qualification exams, and other business-related overseas exams can also use this book as a systematic supplement to business knowledge and to improve language reading skills. Students below or above the university level, as well as English enthusiasts engaged in business, can also read this set.
The features of this series are:
—The language is simple and easy to understand, covering the necessary vocabulary for all aspects of business English;
—The content is rich and interesting, including all aspects of the business field;
—The authors combine business knowledge, language expertise, teaching theory, and practical experience;
—A double-edged sword, accumulating strength. Learning both language and business.