Cambridge Business English Coaching Course (BEC2)

Author: He Guangming
Publisher:
Publish Date: 2003-09-01
Features: The main features of this book are as follows:
1. Practical Content: Compared to introductory books, this feature is even more prominent in this book. Although it retains some structural sections from the previous book (Business Reading, Practical Sentences, Business Dialogues, Group Discussions, Business Presentations), the content places greater emphasis on training learners' practical language skills and operational abilities. It adds two new sections: Business Etiquette and Import/Export Business Vocabulary, as well as Practical Letters. The latter presents specific steps of international trade operations in accordance with the actual import/export business process. The examination skills section provides a detailed introduction to the Cambridge Business English (BEC2) exam, along with sample papers and specific analyses.
2. Innovative Layout: The book's layout continues the logical rigor and fresh design of the previous volume. The first half mainly discusses business communication, career introductions, and work environments, serving as an introduction and guide. The second half gradually delves into more specialized business topics.
3. Strong Practicality: The units are closely connected both before and after, making them easy to implement in practice. Through business reading with vocabulary annotations, the study of classic sentences, followed by further practice in business dialogues, group discussions, and business presentations, as well as detailed discussions and exercises in the business writing section, learners can achieve proficiency through practice and apply what they learn in real-world scenarios. Teachers can utilize the innovative models provided in the book to fully engage students,, enrich teaching content, and thus effectively improve teaching levels and outcomes.