Business English Writing

Author: Xiong Kun, Chen Yong
Publisher:
Publish Date: 2004-02-01
Features: Business English Writing primarily introduces the writing of common application documents in business interactions. Through explanations of the structure, layout, writing principles, and normative requirements of various application documents, supplemented by carefully analyzed examples and exercises with real-world scenarios, it incorporates knowledge of Chinese and Western cultural backgrounds. Learners not only master the writing methods of business documents but also gain an "internship" experience in business interactions, thereby achieving the goal of conducting business effectively. The textbook content is novel, practical, and engaging; the language is simple and easy to understand, with detailed examples. During the writing process, it is learner-centered, organizing and arranging exercises from easy to difficult, in diverse forms, allowing learners to practice while learning, truly embodying the principle of "learn a little, practice a little, use a little." In addition to the written textbook, it is accompanied by a CAI courseware, along with exercises and answers, designed integrally to facilitate self-directed and personalized learning.