The Art of Advertising: George Lois on Mass Communication

Author: George Lois / et al.
Translator: Gao Zhihong / et al.
Country: United States / USA
Publisher:
Publish Date: 1999-07-01
Features: The 260 works in this landmark book offer a playful, irreverent yet profound insight into the various perplexing aspects of American society: war, sex, violence, politics, celebrities, feminism, television, sports, travel, film, journalism, food, fashion, gambling, sales, competition, and love. In short, all the greatness and flaws of America are intertwined in this extraordinary work. George Lois's art is the crystallization of a truly perceptive mind, a Rabelaisian personality, and a humorous narrative. The Art of Advertising may not be the final interpretation of the mysteries of modern American mass communication, but it is undoubtedly an innovative, decisive, candid, and brilliant expression of this omnipresent theme. For all readers—students, businesspeople, mass culture scholars, political candidates, and anyone who wants to understand what "they" say about Americans in America, and why they say it, this book is the best read. Moreover, the audacious Lois goes one step further: he shows how all of this is done in a noisy, joyful, vibrant, and captivating way. Without a doubt, The Art of Advertising will become a creative mentor for artists, writers, and soon-to-be professionals in the field of communication, and a "bible" for the thoughtful people of mass communication.
Author Bio: George Lois is the Chief Creative Director of American advertising, a member of the Art Director Hall of Fame and the Creative Hall of Fame, and serves as Chairman and Creative Director of Lois/GGK Advertising Company. His major works include What's the Big Idea? and The Art of Advertising. The Art of Advertising is hailed as the "bible" of mass communication.
Translator Bio: Gao Zhihong and Xu Zhiming are the heads of the Beijing Longmei Advertising Service Agency, academic committee members of the China Advertising Association, and the chief planners of "Longmei Advertising Selections." They graduated from Peking University and have written Advertising Copywriting and Advertising Planning.