Resonant company

Author: (USA) Vander Veen; Song Yafei Wu Xiaowei
Publisher:
Publish Date: 2003-04-07
Features: Every company is pursuing growth, but how to achieve growth and continuously innovate to maintain it is not something all companies can do. This book delves into the in-depth observation of corporate growth and decline, exploring the internal and external factors that drive company growth and lead to failure. It comprehensively analyzes the characteristics of each stage of the corporate life cycle, seeking the path of corporate growth and development. The authors propose methods to activate the potential knowledge and energy within and outside the organization, creating a resonance effect among various interacting and influencing factors (such as people, environment, customers, products, competitiveness, partners, etc.) to achieve growth goals. Vander Veen calls this discipline "Instinctive Economics," aiming to develop a corporate instinct that can perceive and identify market opportunities to adapt to changing environments, thereby proposing strategies and methods to sustain and promote growth. This book provides clear and inspiring solutions for corporate executives and managers, offering innovative and practical approaches that are truly effective and universally applicable corporate development strategies.