Travel Public Relations (Second Edition)

Author: Zhang Guohong
Publisher:
Publish Date: 2004-11-01
Features: Public Relations is one of the most active and practical disciplines in the field of contemporary management studies, and the tourism industry is one of the fastest-growing industries in the modern industrial system. The need for leapfrog development in the tourism industry and the integration of contemporary public relations theory and practice are inevitable developments in the research and practice of tourism public relations. This book systematically introduces various aspects such as Public Relations and the study of Public Relations, the interests of tourism public relations, the subjects and objects of tourism public relations, the principles and guidelines of tourism public relations, the models and procedures of tourism public relations work, the methods of tourism public relations, tourism public relations planning, tourism crisis public relations, tourism public relations etiquette, and the qualities of tourism public relations personnel. It elaborates on the theory and practical application of tourism public relations, striving to meet the fundamental, practical, and instructional principles of a textbook. In terms of writing style, the book considers the characteristics of pre-class preparation and classroom teaching arrangements. Learning objectives and core content are indicated before each chapter, and thought-provoking questions and case studies are provided at the end of each chapter for teaching analysis. It is more suitable for the teaching needs of tourism public relations courses in tourism management programs at universities and colleges.