Essentials of Business (5th Edition)

Author: (USA) Ebert, Griffin
Publisher:
Publish Date: 2006-06-01
Features: This book is specifically written for business majors (management) students in the introductory stage and other individuals interested in business knowledge. It is one of the best-selling textbooks of its kind in foreign countries. The authors explain the various business operations, management principles, and management skills in an easy-to-understand manner, highlighting the new trends and innovative management practices in business management, including globalization, cultural differences, technological advancement, online operations, entrepreneurship, and intrapreneurship. The adapted version makes appropriate deletions to the original book without affecting its teaching objectives and organizational structure, better adapting to the practical needs of domestic business education, facilitating reader use, and reducing their financial burden. The book is accompanied by extremely rich online learning resources, and readers can access them by visiting the corresponding website. The method is as follows: Log in to www.prenhall.com/ebert, click on Business Essentials, 5/e and Business Essentials, 4/e under Companion Website. Additionally, teachers can register to obtain additional teaching materials.