Permitted Marketing

Author: China Business Press
Publisher:
Publish Date: 2000-01-01
Features: The advertising industry must address the increasingly strong challenge of consumer attention by learning to convey messages through high-frequency, low-cost methods. Seth Godin's book is truly a big idea. Godin and his colleagues are trying to persuade some of the world's most powerful companies to fundamentally change the way they interact with customers. His views are fundamentally sharp; advertising is no longer as effective as it used to be—partly because there are too many ads, partly because people have learned to ignore them, and partly because the development of the internet has made companies overlook its existence. "Permission Marketing" is Godin's ultimate elaboration on his deep understanding of digital marketing. Those accustomed to "interruptive marketing" should read this book carefully.