Issued in China

Author: Tan Junbo
Publisher:
Publish Date: 2006-06-01
Features: This is a substantial textbook on distribution as well as an accessible and easy-to-understand practical guide on distribution. The author, Tan Junbo, is one of the earliest pioneers and theorists in the study of newspaper distribution in China. He has consistently adhered to the social philosophy of "letting actioners think, and letting thinkers act" in this field, dedicating himself to constructing the research framework and theoretical system of Chinese newspaper distribution. He has collected a vast amount of primary materials and finally crafted this monumental work that represents the culmination of his research on newspaper distribution. The book comprehensively records the author and his team's battles fought across the country, as well as the dilemmas and frustrations faced by professional managers in China, reflecting from the side the author's inner journey over these years of campaigns. Comrade Junbo is one of the earliest pioneers and theorists in the study of newspaper distribution in China. The media he has managed, such as Southern Daily, Southern Weekly, Southern Metropolis Daily, Beijing Times, Chongqing Business News, and Shanghai Securities News, are among the most representative and influential newspapers in the industry. He has consistently adhered to the social philosophy of "letting actioners think, and letting thinkers act" in this field, dedicating himself to constructing the research framework and theoretical system of Chinese newspaper distribution. He has collected a vast amount of primary materials and finally crafted this monumental work that represents the culmination of his research on newspaper distribution. The book contains not only his hard work and dedication but also unadorned, authentic theoretical reflections and academic outlines from the frontline of newspaper distribution practice. It provides an extremely valuable perspective for any observer or researcher interested in the development of China's newspaper industry. This is a substantial textbook on distribution as well as an accessible and easy-to-understand practical guide on distribution. The author, Tan Junbo, is one of the earliest pioneers and theorists in the study of newspaper distribution in China.