Holiday promotions

Author: Ye Suzhen
Publisher:
Publish Date: 2006-03-01
Features: This book is written by experts with extensive experience in promotional campaigns. It covers both traditional Chinese holidays and Western holidays popular in China, summarizing and refining the promotional highlights and operational plans for 24 golden holidays throughout the year. It serves as a practical guide for self-study and improvement for promotional planning and execution personnel, as well as a classic reference for enterprises planning and conducting holiday promotional activities.