Electric Power Marketing

Author: Li Haixia
Publisher:
Publish Date: 2006-01-01
Features: This book is a planned teaching material for higher vocational education in power industry across the country. It systematically introduces the theories and methods of marketing and, combined with the actual situation of power enterprises, provides concise and clear discussions on some concepts and practices of power marketing. The book is divided into 14 chapters, including: Introduction to Marketing, Market Reform of Power Enterprises, Market Analysis, Power Market Research and Forecasting, Power Marketing Strategy, Product Strategy, Pricing Strategy, Distribution Strategy, Promotion Strategy, New Developments in Marketing Strategies, Modern Power Marketing Management, Power Marketing Business Management, Power Customer Service Management, and the Relationship Between Power Demand-Side Management and Power Marketing. This book can be used as a teaching material for marketing, power supply and distribution technology, management, and accounting majors in power-related universities and colleges, as well as for teaching in higher adult education and related fields in the power industry. It is also available for personnel engaged in power marketing for study, reference, and training purposes.