Marketing Management

Author: Qiu Xiangyang, Zhu Zhijian
Publisher:
Publish Date: 2005-07-01
Features:
Chapter 1: Overview of Marketing Management
Chapter 2: Selection of Market Competition Strategy
Chapter 3: Market Analysis
Chapter 4: Market Research
Chapter 5: Customer Relationship Management
Chapter 6: Market Segmentation and Target Market Positioning Strategy
Chapter 7: Product Strategy
Chapter 8: Pricing Strategy
Chapter 9: Marketing Channel Strategy
Chapter 10: Promotion Strategy
Chapter 11: E-Marketing
Chapter 12: Marketing Planning, Organization, and Control
Chapter 13: New Developments in Marketing