Network Advertising Design (Second Edition) (Includes CD-ROM)

Author: Jin Lin, Zhao Haifan
Publisher:
Publish Date: 2005-05-01
Features: As a sister volume to "Network Advertising Design," this book actually covers new concepts of action advertising. This is because interaction and action are inseparable; they are often intertwined—interaction contains action, and action contains interaction. The book is rich in content, illustrated with visuals, and offers in-depth yet accessible explanations. It is systematic, informative, and practical, making it an excellent textbook.