Sales Fundamentals (9th Edition)

Author: China Machine Press
Publisher:
Publish Date: 2006-03-01
Features: As a best-selling book written by a professor with a background in sales, this book candidly states that serving customers is the reason for a salesperson's existence. It emphasizes helping others by applying the golden rules of personal selling: treat others selflessly, just as you hope to be treated selflessly. The book places great importance on examples and exercises of "learning by doing," offering rich materials. It is highly practical, concise, and easy to understand, covering the fundamental knowledge needed to grasp sales concepts and common practices. It serves as a guide for preparing sales presentations and role-playing. Students, teachers, and practicing sales professionals, as well as sales managers and trainers, can all benefit from this book.