E-commerce website design and maintenance

Author: Wu Linhua
Publisher:
Publish Date: 2005-09-01
Features: This book is one of the applied planning textbooks for 21st-century higher education institutions in the series of e-commerce textbooks. It systematically introduces the concepts, technologies, and applications related to e-commerce website construction, enabling readers to gain a comprehensive understanding of e-commerce website design and maintenance. It clearly explains and helps readers master the various steps of website planning and design, allowing them to smoothly and quickly build their own business platforms. The book fully considers the learning characteristics and employment needs of students in higher vocational and technical colleges, adhering to the principle of "enough theory," simplifying key points, and providing detailed explanations with multiple illustrations and examples for important concepts. Written with the principles of practicality, ease of understanding, ease of learning, and ease of implementation in mind, the book is organized into three parts: theoretical knowledge, thinking questions, and practical training. The book consists of 8 chapters, covering topics such as an overview of e-commerce websites, website planning and design, the installation, configuration, and management of website servers, e-commerce website development technologies, the design of e-commerce website back-end databases, e-commerce website testing and publishing, promotional and marketing techniques for e-commerce websites, and the maintenance and management of e-commerce websites. This book can be used as a teaching material or reference book for e-commerce and related majors in higher vocational and technical colleges, and is also suitable for readers with a middle school education or above to self-study. The book systematically introduces the concepts, technologies, and applications related to e-commerce website construction, with 8 chapters covering topics such as an overview of e-commerce websites, the planning and design of e-commerce websites, and the installation of servers.