Service fairness, customer consumption emotions and the relationship between customers and enterprises

Author: Wen Biyan
Publisher:
Publish Date: 2004-11-01
Features: This book is characterized by its novel topic, innovative perspectives, rigorous structure, clear organization, comprehensive materials, sufficient arguments, scientific analytical methods, and reliable research conclusions. It can serve as a teaching reference for postgraduate students in business management and tourism management at universities, and also provides practical guidance and reference value for business management professionals.