Great marketing master

Author: Aspatore Books Company
Publisher:
Publication Date: 2004-01-01
Features:
· Explains the business philosophies of globally renowned companies and grasps the future trends of business development.
· Combines foresight and authority, striving for the highest realm of business and management activities.
· Assembles elite international business leaders, sharing the wisdom and vision of C-level executives.
· Backed by the internationally acclaimed Aspatore company, dedicated to introducing influential figures in the business world.
We proudly present the "International Business Elite Wisdom Storm" series of books. This book introduces nine marketing masters, including Stephen C. Johns – Marketing Director of The Coca-Cola Company, T. Michael Gren – Executive Vice President of Marketing and Information at FedEx, and Ken Edwards – Vice President of Brand Marketing at Yahoo, among others.