Chinese Retail Banking: Theory and Practice

Author: Zhao Ping
Publisher:
Publish Date: 2004-06-01
Features: This book discusses the problems of retail banking in commercial banks in eleven chapters. Chapter 1: Overview of Retail Banking, primarily elaborates on the concept, content, characteristics, and development trends of retail banking in commercial banks. The book defines retail banking as banking services developed by commercial banks for individual customers. Chapter 2: Theories Related to Retail Banking, primarily explains the macro and micro economic theories related to retail banking from a theoretical perspective. Chapter 3: Analysis of the Background of Retail Banking Development, takes developed countries as examples to explore the background of the emergence of retail banking in commercial banks. Chapter 4: Current Status of Retail Banking Development in China, provides a general introduction to the current status of retail banking in China's commercial banking industry. Chapter 5: The Necessity and Feasibility of Developing Retail Banking in China, argues for the necessity of developing retail banking in China from three aspects: the development of retail banking as an important strategic choice for interbank competition in commercial banks, and the maturation of the capital market making the development of retail banking an inevitable choice. Chapter 6: Retail Banking Development After China Joins the WTO, primarily discusses five issues: China's commitments in retail banking under the WTO, the current development status of foreign banks' retail banking in China, the focal points of competition between domestic and foreign banks in retail banking, the penetration of foreign retail banks into domestic retail banking through strategic equity investment, and an evaluation of the competition between domestic and foreign banks in retail banking in the first year after joining the WTO. Chapter 7: Main Difficulties and Obstacles in the Development of Retail Banking in China, proposes the existing obstacles in China's commercial banks' retail banking, including banking system barriers, financial regulation barriers, market structure barriers, legal barriers, and microfoundational barriers. Chapter 8: Creating a Conducive Environment for Retail Banking Development, primarily proposes reforms to the property rights and governance structure of commercial banks, reshaping the microfoundations of retail banking, and further explores the main obstacles and objectives of shareholding reform. It also proposes policies such as financial liberalization and creating a relaxed financial environment for retail banking. Chapter 9: Improving the Risk Control System of Retail Banking, proposes five policy recommendations: establishing and improving the credit system, strengthening the risk control system of retail banking, and controlling the risk of retail credit business; establishing China's deposit insurance system to prevent the risk of retail liability business; and implementing asset securitization. Chapter 10: Retail Marketing Strategies in China, primarily studies the market positioning, products, pricing, channels, and promotion of retail products from the perspective of marketing. Chapter 11: Online Retail Banking, primarily introduces the basic concepts, development status of online retail banking by commercial banks, and the existing problems and policy choices for China's development of online retail banking.