Modern Marketing Science

Author: Ji Shoufeng, Deng Desheng, Zhao Haoxing (editors)
Publisher:
Publish Date: 2004-01-01
Features: Marketing is an indispensable practical science for accelerating the pace of China's socialist market economy and for Chinese enterprises implementing globalization strategies. With the development of the times, marketing has been enriched, improved, developed, and innovated in practice, and has now become an important part of modern business operations and modern management theory. In line with the basic spirit of the Ministry of Education's 21st-century higher education teaching reform and textbook development, this book strives for breakthroughs and innovations in both content and form, enhancing students' operational and innovative capabilities, and closely integrating theoretical knowledge with practical skills. In terms of specific content, it aims to reflect the new methods and challenges in current marketing theory research, stay close to real-life scenarios, and highlight practicality and operability.