Coca-Cola Marketing Strategy

Author: Li Tiejun
Publisher:
Publish Date: 2005-02-01
Features: This book takes the systematic training curriculum of the Coca-Cola Management Institute as its starting point, comprehensively and dimensionally analyzing the specific operations of the world soft drink brand Coca-Cola in terms of marketing management and sales execution. It focuses on introducing some marketing management methods and tools of Coca-Cola that have not been widely disclosed.