Broadcast news report

Author: Wang Wenke
Publisher:
Publish Date: 2004-02-01
Features: Since the founding of New China, especially in the more than 20 years of reform and opening-up, China's news and communication industry has experienced rapid development. Traditional media such as newspapers and magazines have continuously innovated, while emerging media like radio, film, television, and electronic media represented by the internet have grown at a swift pace, rapidly rising to prominence. These have collectively built a current multi-media coexistence, mutual promotion, and vibrant competitive landscape in the field of communication. However, theoretical research in news and communication has lagged behind its practice and requires further expansion. In the face of today's multi-media coexistence, mutual promotion, and collaborative development in the field of communication, research on any purely single media cannot truly reflect its essence or predict its future direction.
The Modern Communication Series strives to place its research subjects within a profound cultural tradition for examination, seeking explanations for specific issues from this cultural heritage while also using it to observe Western communication theories and assess China's introduction of Western communication theories. On the other hand, it employs Western communication theories to reflect on the history, current state, and future of Chinese news and communication.
This series is grounded in communication facts, giving full attention to all media and events, with the aim of reflecting the contemporary communication reality as accurately as possible from a holistic perspective. This book is one of the series.