Marketing Principles (9th Edition)

Author: (USA) Philip Kotler Gary Armstrong
Publisher:
Publish Date: 2005-06-01
Features: "Marketing Principles" is a marketing textbook co-authored by the world-renowned marketing expert, former president of the American Marketing Association, and professor of marketing at Northwestern University, Dr. Philip Kotler, and Gary Armstrong, professor at the University of North Carolina. So far, this book has been published in nine editions and has been widely adopted by business and management schools around the world. It is also the main textbook for undergraduate and MBA students in marketing at Tsinghua University. This book is not just a textbook; it is an entry point, a starting point for leaps, and a departure point for implementation.