Management - A Global Perspective (11th Edition)

Author: Heinz Weihrich (USA)
Publisher:
Publish Date: 2004-12-01
Features: This book is the supporting textbook for the Chinese edition of Management—Global Perspective (11th Edition). Authors Heinz Weihrich and Harold Koontz are renowned management theory masters. The Chinese edition of Management (9th Edition) was introduced by our press in 1993, and the 10th edition was introduced in 1998, remaining a bestseller over these more than 10 years. This time, our press has introduced both the Chinese edition and the English reprint edition. The book covers the highly integrated five functions of management—planning, organizing, staffing, leading, and controlling—as well as the transformation process of management. It also emphasizes the need for businesses to adapt to the ever-changing industrial and market environments. The concluding section of each chapter compares the management functions of China, Japan, and the United States, along with a case study on the global automotive industry. Through the study of this massive Management—Global Perspective, readers can better grasp the essence of the latest theories in management.
The authors, Professor Weihrich and Professor Koontz, are highly esteemed management theory masters in the international management field. The SWOT analysis, established by Professor Weihrich, is now widely adopted as a method for strategic implementation in all management-related books. In 1993, the globally best-selling Management was introduced by our press, and the 10th edition was launched in 1998, remaining consistently popular. Many key universities have adopted it as a required textbook for postgraduate entrance exams in business administration. To ensure the Chinese edition of Management—Global Perspective accurately conveys the essence of the original management theories, Professor Weihrich personally invited one of his former students, now a renowned Chinese management scholar and professor at the School of International Business, University of International Business and Economics, Ma Chunguang, to serve as the translator. Professor Ma’s deep expertise in management has significantly enhanced the book.
The book consists of six parts and 20 chapters. Part 1 discusses the theoretical and practical foundations of globalization, while Parts 2–6 focus on the management functions of planning, organizing, staffing, leading, and controlling. Each part concludes with thought-provoking "International Focus" and "Global Automotive Industry Case Study" sections, comparing the specific practices of China, Japan, and the United States in management functions. This makes the book a true reflection of a global perspective on management theory and practice.