Landmark Studies in Mass Communication: Third Edition

Author: DeFleur
Publisher:
Publish Date: 2003-05-01
Features: The books selected for this series are written by influential professors in the field of American journalism and communication, covering all important areas of journalism and communication studies. They comprehensively reflect the theoretical research level and practical exploration level in the field of American journalism and communication, and have been widely welcomed by faculty and students of journalism and communication schools, as well as journalists worldwide. Most of these editions have been reprinted multiple times, exerting a profound and lasting influence, and have become classic textbooks in the field of journalism and communication. In recent years, the teaching level of journalism and communication studies in China has been continuously improving, but there is still a certain gap compared to developed countries. In today's world, the trend of globalization is unstoppable, which is particularly evident in mass media. With China's entry into the WTO, there is an even greater demand for journalism and communication education to promptly, comprehensively, and deeply reflect the dynamics of both domestic and international academia and industry, thereby narrowing the gap with advanced global standards as quickly as possible. Now, teachers and students are no longer satisfied with merely reading translated versions of excellent foreign textbooks; they urgently wish to access the authentic original versions. To quickly understand and absorb the latest research findings in foreign journalism and communication studies and to improve the level of teaching research and practical work in China's journalism and communication field, China Renmin University Press has selected classic textbooks long used by renowned journalism and communication schools in the United States for original photoreproduction. The books selected for this series are written by influential professors in the field of American journalism and communication, covering all important areas of journalism and communication studies. They comprehensively reflect the theoretical research level and practical exploration level in the field of American journalism and communication, and have been widely welcomed by faculty and students of journalism and communication schools, as well as journalists worldwide. Most of these editions have been reprinted multiple times, exerting a profound and lasting influence, and have become classic textbooks in the field of journalism and communication. While introducing the authentic English original books, this series also translates the table of contents and author bios into Chinese, serving as a guide to the originals for reference. Following this series of photoreproduced English original books, China Renmin University Press will also continue to release their Chinese translations, allowing readers to compare and read them, and it is believed that the will be greater.