Exhibition Art: Practical Exhibition Management

Author: (USA) Sandra L. Morro
Publisher:
Publish Date: 2005-08-01
Features: This book is written by industry professionals in the U.S. conference and exhibition industry. It not only includes experiences in the U.S. conference and exhibition industry but also covers how to plan and organize conferences and exhibitions. It is a must-read textbook for professionals in the exhibition service industry or other related advertising fields. The only way the conference and exhibition industry can continuously attract talent is to ensure that practitioners can use the right tools for their work. The key to success lies in knowledge, and knowledge stems from education. Who is more qualified than industry professionals in the conference and exhibition industry to build an educational platform for the industry? This is the reason for compiling this textbook. In a stormy Chicago winter in 1992, a group of conference and exhibition experts gathered around a conference table to outline the essential educational framework for those aspiring to enter the conference and exhibition industry. Later, a university textbook outline for the conference and exhibition industry was further drafted. Several years later, the vision formed in that winter at the Ros Conference Center became a reality—the result is now in your hands.