Key Decade: Exploring New Business Trends

Author: Eamonn Kelly, Peter Leyden
Translator: Wang Nandong
Country: United States
Publisher:
Publish Date: 2005-01-01
Features: This book is not a typical business publication. Here, you won’t find simplistic solutions like "Ten Secrets of Management" or "Seven Strategies for Success." Instead, you’ll encounter a variety of arguments that collide, resonate, and even conflict. As the book points out, managing a business requires not only essential business knowledge and skills but also the influence of geopolitical factors, terrorism, regional security, great-power rivalries, anti-globalization movements, cultural shifts, changes in women’s status, climate factors, value and faith conflicts, advancements in life sciences, energy crises, environmental pollution, and space exploration. These forces, once outside the scope of entrepreneurs’ vision, have now profoundly impacted individual business operations and have become issues entrepreneurs must consider.
This book gathers insights from dozens of elite individuals from various fields about the next decade. They attempt to pierce through contemporary uncertainties and construct a future image from economic, geopolitical, technological, cultural, and environmental perspectives, proposing various possibilities. They provide frameworks and clues to help businesses think about how to build their adaptive advantages and successfully navigate the next decade.
This book is not a typical business publication. Here, you won’t find simplistic solutions like "Ten Secrets of Management" or "Seven Strategies for Success." Instead, you’ll encounter a variety of arguments that collide, resonate, and even conflict. As the book points out, managing a business requires not only essential business knowledge and skills but also the influence of geopolitical factors, terrorism, regional security, great-power rivalries, anti-globalization movements, cultural shifts, changes in women’s status, climate factors, value and faith conflicts, advancements in life sciences, energy crises, environmental pollution, and space exploration. These forces, once outside the scope of entrepreneurs’ vision, have now profoundly impacted individual business operations and have become issues entrepreneurs must consider.
This book gathers insights from dozens of elite individuals from various fields about the next decade. They attempt to pierce through contemporary uncertainties and construct a future image from economic, geopolitical, technological, cultural, and environmental perspectives, proposing various possibilities. They provide frameworks and clues to help businesses think about how to build their adaptive advantages and successfully navigate the next decade.