MBA Operations Management (Second Edition)

Author: Meredith
Publisher:
Publish Date: 2005-11-01
Features: Carefully revised by two professors, Jack R. Meredith and Scott M. Shafer, "MBA Operations Management" is now available to Chinese readers. This textbook, which has been widely popular among MBA and EMBA students in the United States, introduces unique writing concepts: it is easy for everyone to understand and beneficial to all. Compared to many OM textbooks that claim to be "rigorous" and "comprehensive," this book focuses on new, strategic operational management concepts—such as supply chain management, core competencies, balanced scorecards, and revenue management—without delving into mathematical methods for understanding core concepts. It is deeply rooted in the unique way of thinking and tools of operations management. The book concisely summarizes their practical experiences and highlights the significant impact of OM knowledge on their careers. It presents the content in an engaging and accessible manner, opening up a vast treasure trove of OM knowledge for them while also providing a boost to their professional development.