Business in Action (2nd Edition)

Author: Bo Wei
Publisher:
Publish Date: 2005-12-01
Features: This book is the preferred introductory business textbook for universities in the United States. The three authors, with their rich teaching experience and business practice, continuously enrich and improve the book. The selection of featured companies, reader-oriented article layout, appropriately concise article length, engaging charts, and conversational narrative style have all won the favor of students. From global economics to the world of small businesses, the book will guide students on a fascinating journey of exploration composed of the principles, strategies, and dynamics that drive the business world.