Newly Edited Enterprise Management - (Fifth Edition)

Author: None
Publisher:
Publish Date: 2005-08-01
Features: The first part of this book elaborates on the basic principles of enterprise operations, the second part discusses corporate business strategy and orientation, cross-border operations, business decision-making and planning, pricing and promotional strategies; the third part covers enterprise production organization and control, lean production, network technology and optimization, human resource management, logistics control principles and methods, material requirements planning and manufacturing resource planning, and the application of computers in MRP and MRP II; the fourth part explores corporate technological innovation, new product development, computer-aided design in new product development, quality management and quality certification, equipment selection, evaluation, and total productive maintenance (TPM), as well as corporate asset evaluation theory and methods; the fifth part provides a comprehensive elaboration on the theory and application of the corporate financial and cost information management system based on the 2001 "Enterprise Accounting System." This book features up-to-date content, clear organization, strong operability and practicality, and is suitable for graduate and undergraduate students in finance, economics, and science and engineering disciplines, as well as for teaching needs of management training programs and executive research seminars organized by business administration departments. It can also serve as teaching material for adult colleges, correspondence courses in enterprise management, and self-study purposes.