Commercial Management Dictionary - The Most Complete Business Knowledge

Author: BloomsburyBusiness
Publisher: Commercial Weekly Publishing
Publish Date: 2005-08-01
Features: Business Management Dictionary — A Complete Collection of Business Terms Approved by Professor Chen Wenhua, Director of the Graduate Institute of Management, National Taiwan University. The book contains over 8,000 words, covering fields such as management, marketing, finance, accounting, and economics; encompassing areas like strategic planning, financial engineering, human resources, marketing, and e-commerce. It is the latest and most comprehensive business and management terminology dictionary to date. It broadly includes key operational management categories such as general business, financial engineering, human resources, information systems, and customer relationship management; precisely gathers practical fields such as financial investment, e-commerce, marketing, operations design, and strategic planning. In addition to listing important figures, academic concepts, and common terms in the business world, it also supplements major international business institutions and includes a comparison of business management terms between the mainland and Taiwan. It is a reference book essential for professionals and advanced learners in the field of business management.