New Product Portfolio Management

Author: (USA) Cooper
Publisher:
Publish Date: 2005-12-01
Features: In the book "New Product Portfolio Management," the author provides precise practical methods for managing product portfolios, how to make long-term valuable investments and financial portfolio management, as well as on-site practical tests and detailed steps. The book offers new strategies for managers in the following aspects: evaluating and restructuring current R&D activities; determining which products should receive resource allocation; how to decide on and implement portfolio management processes; how to maximize portfolio value; and how to recognize and address challenges. The book provides new research reports, offering new perspectives on analysis and data collection, revealing the advanced experiences of leading companies in the new product market, such as Pfizer, 3M, U.S. Chemical Company, and Reckitt-Benckiser. "New Product Portfolio Management" equips business leaders with tools, practical guides, and effective strategies to manage new product portfolios effectively, maximize R&D investment returns, and further advance competition and development in new product development. The book is highly systematic and authoritative in the field of new product portfolio management.