Medical marketing

Author: Yang Wencai / Country: Mainland China
Publisher:
Publish Date: 2006-08-01
Features: This book is a teaching material for medical and pharmaceutical secondary vocational and technical schools in China, organized and compiled by the National Medical and Pharmaceutical Vocational and Technical Education Research Association. Based on the "National Medical and Pharmaceutical Secondary Vocational and Technical Education Professional Teaching Plan," the book primarily introduces the theory, methods, and relevant regulations of medical and pharmaceutical marketing. It emphasizes skill training, highlighting the skill characteristics of the medical marketing profession; it also focuses on engaging case studies to promote learning while having fun. The book aims to help readers establish a correct marketing concept and improve the marketing analysis and skills of medical marketing professionals. This book can be used by relevant majors in medical secondary schools, as well as for employee training in medical and pharmaceutical operating enterprises and as a reference for related personnel.