Mobile Revolution

Author: Stanbok
Publisher:
Publish Date: 2006-07-01
Features: This book provides a comprehensive description of the rapid development of the new mobile services (rich voice systems, the Internet, information, and content services). It introduces the history of the global communications market, starting from the three major forces in world communications development (the United States, Western Europe, and Japan), and delves into the impact of mobile on customers, business markets, strategic decision-making, and other industries. It reveals how the development of mobile technology drives market innovation and guides industry professionals on how to correctly analyze and predict the growth of the mobile industry. This book is based on real industry data and existing development models; uses the successful practices of globally renowned companies such as Nokia, Motorola, Microsoft, and Disney as examples; and includes interviews with nearly 80 senior executives from different industries, such as IBM, Time Warner, and The New York Times, to teach you how to seize the opportunity in the mobile industry revolution and the process of globalization! This book combines the global mobile industry environment with strategic insights. Practitioners in related industries can greatly benefit from it. This book provides an exciting exploration of the most transformative technology of the 21st century. Compared to a myth of technology, it is something we can achieve that is almost magical. This book will always inspire us with its vision. This book provides a comprehensive description of the rapid development of the new mobile services (rich voice systems, the Internet, information, and content services). It introduces the history of the global communications market, starting from the three major forces in world communications development (the United States, Western Europe, and Japan), and delves into the impact of mobile on customers, business markets, strategic decision-making, and other industries. It reveals how the development of mobile technology drives market innovation and guides industry professionals on how to correctly analyze and predict the growth of the mobile industry.