Tourism Management

Author: Zhang Hong
Publisher:
Publish Date: 2006-08-01
Features: Tourism Management, a major issue faced by professionals in tourism management research, a core business of tourism industry administrative departments, and a fundamental practice for all tourism practitioners. It embodies the integration of theory and practice and condenses the wisdom of reform and innovation. The writing of the book "Tourism Management" draws on the strengths of various experts and the sweetness of many flowers. Although it may not be able to string together every pearl into a necklace, it can at least serve as a stepping stone to inspire and contribute a small part to the development of China's tourism industry, which is the relentless pursuit of the author over more than ten years. With limited space, the book combines management theory and operational management, focusing on macro-industry management while emphasizing commonly used management methods. The book is structured as a systematic body consisting of three levels: "Tourism Management Theory and Methods, Tourism Management Operations, and Tourism Management Practice."