Modern retail management

Author: Sun Xiaoyan
Publisher:
Publish Date: 2006-08-01
Features: This book is based on the actual practices of retail enterprises in China and provides a detailed explanation of standardized, systematic, and standardized management in retail enterprises. It introduces the characteristics of modern retail formats, analyzes commercial districts and site selection, and discusses store planning. Additionally, it covers the operational processes and management standards of modern retail enterprises from various perspectives, including products, services, pricing, promotions, loss prevention, information management, organization and human resources, and performance evaluation.